Service agreement

These are the terms you agree to when you sign up for a Fresh Coat Digital plan, online or on paper. Last updated November 9, 2026.

Plain-English summary

You are signing up for a website plan at your plan's monthly price, billed every month until you cancel, with a 12-month minimum. There is no setup fee. Your first month is charged when you sign up.

Your website, hosting, and edits are included for as long as you're on the plan.

The website becomes yours when you pay the one-time buyout for your plan: $1,000 on Starter, $1,800 on Growth, as quoted on Pro. You can pay it any time. Until then, you rent the website from us month to month.

If you cancel in the first 12 months, the rest of the 12 months is due. You can pay the buyout instead, which ends the plan and makes the website yours.

After 12 months, billing keeps going every month. Cancel any time with 30 days' notice. If you cancel without paying the buyout, the website comes down.

Your domain, logo, photos, and text are always yours, and we give them back if you leave.

This summary is for convenience. The full terms below control.

1. Parties

This Website Services Agreement ("Agreement") is between Bedrock Ridge LLC, doing business as Fresh Coat Digital ("Provider"), and the business that signs up for a plan ("Client"), effective on the date Client signs it or accepts it at online checkout. The business name, contact name, email, phone and billing address Client gives at checkout or on a signed copy are Client's details for this Agreement.

2. Plan and fees

Client's plan is the one chosen at checkout or checked on a signed copy. Fees are in US dollars.

Plan	Monthly fee	Buyout to own the website	Pages	Edit requests per month
Starter	$129	$1,000	Up to 5	1
Growth	$189	$1,800	Up to 10	3
Pro	From $299, as quoted	As quoted	Unlimited	Priority, same week
One-time build + care	$49 care plan, after a one-time build fee of $1,500+	None	Per quote	1

No setup fee. Starter, Growth and Pro have no setup fee. The first monthly fee is due at signing (or at online checkout) and is non-refundable once design work begins.
Monthly fee is billed automatically to the card or bank account on file on the same day each month after the first payment. Billing continues every month, including after the Initial Term, until the Agreement ends.
Buyout. Client may pay the buyout fee for its plan at any time, together with any fees then due. Paying the buyout ends the monthly billing and transfers the website to Client under Section 7.
One-time build (only for the One-time build + care option) is due at signing.
Late payment. If a payment fails and is not resolved within 10 days of written notice, Provider may suspend the website until the balance is paid. A $25 reinstatement fee applies to suspended sites.
Domain registration is billed at cost if Provider registers a domain for Client.
Taxes. Client pays any sales tax that applies to the services.
Price changes. Provider will not raise the monthly fee during the Initial Term. After that, Provider may change it with 30 days' written notice.

3. Services

Provider will:

Design and build a website for Client within the page limit of the selected plan.
Host the website, provide an SSL certificate, and monitor uptime.
Connect the website to Client's domain and set up a contact or quote form.
Make edit requests within the monthly allowance, usually within 2 business days.
For Growth and Pro plans, set up basic local SEO, Google Search Console, and Google Business Profile optimization, and send a monthly performance report.

Provider does not guarantee any search ranking, traffic level, or number of leads.

4. Edit requests

An edit request is a change to existing content: text, hours, prices, photos, or a small layout change.
New pages, new features, redesigns, and integrations are quoted separately before work starts.
Unused edit requests do not roll over to the next month.

5. Client responsibilities

Client will:

Provide accurate business information, logos, photos, and text, and confirm Client has the right to use them.
Give Provider access to the domain registrar or DNS settings needed to connect the website.
Review the design and respond to approval requests within 7 days.
Keep a valid payment method on file.

6. Term and cancellation

Initial Term. 12 months from the date of the first monthly payment.
Renewal. After the Initial Term, the Agreement and the monthly billing continue month to month until either party cancels.
Cancellation after the Initial Term. Either party may cancel with 30 days' written notice. Monthly billing stops at the end of the notice period.
Early cancellation. If Client cancels during the Initial Term, the monthly fees for the remaining months of the Initial Term become due, unless Provider agrees otherwise in writing. Client may instead pay the buyout fee for its plan (Section 2, or Client's written quote for Pro), which ends the Agreement and transfers the website to Client under Section 7.
The website after cancellation. If the Agreement ends without a buyout, Provider takes the website offline and keeps the website design and files. Provider returns Client's own content (logos, photos, text) on request within 10 business days and helps transfer the domain if Provider manages it.
Cancellation for cause. Either party may end the Agreement if the other materially breaches it and does not fix the breach within 15 days of written notice.

7. Ownership and handover

Client owns its domain name, logos, photos, written content, and business information.
Provider owns the website design, code, and files it builds for Client, and licenses them to Client while Client is on a paid plan. Ownership passes to Client only when Client pays the buyout fee and all other fees due.
Provider keeps ownership of its templates, code libraries, tools, and know-how, and may reuse them for other clients.
After Client pays the buyout fee and all other fees due, Provider will send Client a full copy of the website files within 10 business days and will help move the website and domain to Client's chosen host.
Provider may list Client's website in its portfolio unless Client opts out in writing.

8. Warranties and liability

Provider will perform the services in a professional manner. Except as stated here, the services are provided as is.
Hosting may have brief outages. Provider will work to restore service promptly but does not guarantee uninterrupted uptime.
Client is responsible for the accuracy and legality of its content, including licenses, prices, and claims about its services.
Limit of liability. Provider's total liability under this Agreement will not exceed the fees Client paid in the 3 months before the claim. Neither party is liable for lost profits or indirect damages.
Client will defend Provider against claims arising from content Client supplied.

9. General terms

Governing law. Texas law governs this Agreement. Disputes go to the state or federal courts in Montgomery County, Texas.
Independent contractor. Provider is an independent contractor, not an employee or partner of Client.
Notices. Written notice may be given by email to the addresses in Section 1.
Entire agreement. This Agreement is the complete agreement between the parties and replaces earlier discussions. Changes must be in writing and accepted by both parties.
Electronic signatures and online acceptance. Electronic signatures are as valid as handwritten signatures. Client may also accept this Agreement by checking the agreement box at Provider's online checkout. Doing so has the same effect as signing, and the plan, price and buyout are those shown at checkout and in Section 2.

10. Acceptance

Client accepts this Agreement either by signing a copy with Provider or by checking the agreement box at Fresh Coat Digital's online checkout. Questions before signing up: call or text (516) 567-6372 or email [email protected].

Bedrock Ridge LLC d/b/a Fresh Coat Digital · 17350 State Hwy 249, Ste 220, Houston, TX 77064